Wow. Never did I think I’d ever be a blogger. But this whole process has been so crazy and so much fun, I just have to share it! My name is Meredith, and I am a Second Year student at the Darden School of Business. I grew up in Connecticut, majored in Computer Science at Duke undergrad, lived in NYC for three years working in advertising, and came to b-school to become a brand manager. Now I’m graduating and going into consulting – quite a change of career focus – but that’s not what this blog is about.
What this blog is about is starting a new business straight out of business school, which is what my Darden classmate Brett and I have been working on over the past couple months. Here’s the story:
Brett grew up in Florida. His best friend’s father owns a medical scrubs manufacturer down there. They sell the scrubs locally, using a small sales force, as well as to one major East Coast retailer. Eventually, his friends and family recommended that he create a website to sell his scrubs online. This is where Brett and I come in. Brett decided that instead of working as a salesman for this scrubs manufacturer, he wanted to start his own online scrubs retailer and use that manufacturer as the first and primary supplier. He brought me in as his CMO, and we’ve been building the company ever since. We already have a logo (below), and we see first concepts for our web design next week. It’s been an incredible learning experience, and we want to share it with other potential MBA entrepreneurs so they can learn from our mistakes and successes.
So that’s my intro for now. More to come soon!