It is difficult to drive traffic to a website.
I realize that this probably isn’t an incredible revelation to anyone out there. However, it is really hard. Especially with what adds up Marketing budget that could be exhausted with one big night on the twon. There are really only so many free avenues to market your product.
We have tried, gift cards, flyers, direct mailing, emailing lists, promotions, addwords, approached nursing groups on Facebook, and more. Turns out that none of these are a magic bullet. I have come to realize that there probably isn’t one.
As you can probably tell, when I started advertising the site I decided to take the approach that I would throw a bunch of cheap darts at the board and see what works. So far we have had very mediocre results. They have gotton us to about 150 unique visitors a day, which isn’t terrible, but it isn’t going to make us.
We are actively trying to come up with new ways to market the company. I am looking for any media outlets that will give me 5-10 minutes, the chance to write a blog post, or a quick write up in a magazine or newspaper (let me know if you have any for us!). It doesn’t matter how big or small. I have also started approaching prominent bloggers in my industry to see if they will help us spread the word about our win free scrubs for life promotion. I hope that some of them will help me out (we need it), I figure we are just asking them to spread the word about a contest that is beneficial to their user base. It’s not like I’m selling crack.
We have also attempted to set up partnerships with hospitals and nursing schools to help market our site. Basically we give them a discount for their students/employees and they spread the word about it, a win win right?
Finally we have approached other web sites that target the same market. The goal is to try and set up partnerships with them such as this one (where our link will be shortly).
Hopefully all of these things will slowly build our base. If any of you have any ideas for me it would be great to hear them as we are always looking for fresh new ideas. There is no bad idea. We are thinking about chalking sidewalks and shoveling our site name into the snow along the major highway…..seriously, so let me know what you think!