Advertising


It is difficult to drive traffic to a website.

I realize that this probably isn’t an incredible revelation to anyone out there.  However, it is really hard.  Especially with what adds up Marketing budget that could be exhausted with one big night on the twon.  There are really only so many free avenues to market your product.

We have tried, gift cards, flyers, direct mailing, emailing lists, promotions, addwords, approached nursing groups on Facebook, and more.  Turns out that none of these are a magic bullet.  I have come to realize that there probably isn’t one.

As you can probably tell, when I started advertising the site I decided to take the approach that I would throw a bunch of cheap darts at the board and see what works.  So far we have had very mediocre results.  They have gotton us to about 150 unique visitors a day, which isn’t terrible, but it isn’t going to make us.

We are actively trying to come up with new ways to market the company.  I am looking for any media outlets that will give me 5-10 minutes, the chance to write a blog post, or a quick write up in a magazine or newspaper (let me know if you have any for us!).  It doesn’t matter how big or small.  I have also started approaching prominent bloggers in my industry to see if they will help us spread the word about our win free scrubs for life promotion.  I hope that some of them will help me out (we need it), I figure we are just asking them to spread the word about a contest that is beneficial to their user base.  It’s not like I’m selling crack.

We have also attempted to set up partnerships with hospitals and nursing schools to help market our site.  Basically we give them a discount for their students/employees and they spread the word about it, a win win right?

Finally we have approached other web sites that target the same market.  The goal is to try and set up partnerships with them such as this one (where our link will be shortly).

Hopefully all of these things will slowly build our base.  If any of you have any ideas for me it would be great to hear them as we are always looking for fresh new ideas.  There is no bad idea.  We are thinking about chalking sidewalks and shoveling our site name into the snow along the major highway…..seriously, so let me know what you think!

  1. #1 by Jeff on February 25, 2010 - 2:57 pm

    Thanks for mentioning us. Love the blog.

  2. #2 by Stan McBride on April 10, 2010 - 9:53 am

    So, I have not read all of your blog, but I had a thought that might help. People will buy a product most of the time from the same place they purchased it last time it requires an external force to get people to change. (obviously) People also prefer to buy from someone they know personally (I.e. They can say have met you.) Also I suspect your value proposition is much less to large scale business that a small enterprise. So those points made I would recommend that you physically pound the pavement and visit places with 5-15 employees that would wear scrubs. Show the product, give a set away, get feedback, and leave the web address. Places like this would be every dentist, hospice care, and small practice doctors. Remember the medical iduatry is innundated with physical sales reps and a fiercely loyal employee base. Good luck.

  3. #3 by Brett on April 12, 2010 - 10:06 pm

    Hey Stan,

    I appreciate the thoughts. Oddly enough we had planned on doing this starting this week. I will be heading out to offices throughout the week and we have a new sales person that will be doing it for us in Florida. We are actually looking for more people interested in doing some sales for us in case anyone is interested, geography does not matter!

  4. #4 by Elton on January 12, 2011 - 8:38 pm

    I heard your interview on NPR last month, when they did a piece on Market Place about the power of “Thank You”. I thought writing all those thank you letters was pretty cool, and have been meaning to look your site up but kept putting it off until now. One of the things I remember was your comment about not ranking in Google for “scrubs” or other industry keywords. I was also wondering if you’ve since made any endeavors to up your rankings? Looks like you discovered Google Webmaster tools and other SEO plugins and have a good social presence, but if you need some free advice let me know.

  5. #5 by Brett on January 13, 2011 - 11:40 am

    I appreciate the offer Elton. We will definitely keep that in mind and may even take you up on it!

(will not be published)