Archive for category Failures and Frustrations

Frustrations

So I recently told you how difficult it was to sign with manufacturers so I would actually have product to sell.

Despite this I am almost to the point where I am going to discontinue our relationship with one of our manufacturers.  This company has been nothing but difficult to deal with since day 1.

When we first started I wanted to sign them up as our lead supplier for our “scrubraisers” brand.  However we needed a price point that was lower than their standard wholesale pricing.  I figured since we would be buying in bulk we may be able to get preferential pricing.  I knew for their involvement to be feasible we needed to get our pant cost to $9.00 a pair, which was roughly  a 25% discount to what they currently offered me.  I spoke on the phone with our account rep and he said he had to check with the higher ups.  He gave me a call back and said as long as we were hitting certain minimum order sizes they would work with us.

A few weeks later I emailed in our first order and I received an email back from a name I didn’t recognize stating that my rep had left the company.  They then told me that they didn’t offer pricing as low as what I had mentioned in my email.  I called in to explain the deal we had agreed to between our companies.  At this point I started looking for an email chain, which I didn’t have….in fact I didn’t have anything in writing (lesson learned there).  Eventually after many phone conversations, it became my word about a conversation I had on the phone with an account rep that was no longer with the company which didn’t end up being enough (mind you Mer, my partner, had actually visited this company personally, met our account rep, and the CEO).  After going back and forth I actually got on the phone with the CEO about all of this and he basically questioned my integrity.  Which really pissed me off.

Unfortunately, I couldn’t afford to drop them as a supplier as they were pretty much my only option at the time.  They also have a fairly unique product that we have since done fairly well selling.

The problems didn’t stop there.  The supplier specializes in “collegiate logo” scrub apparel,  has 16 base colors and really only 4 cuts that they sell.  Which is VERY minimal compared to the large companies.  When adding their scrubs to our site we needed some info from them, such as what colors come in what sizes and what schools do they offer.  Turns out that no one in the company has an exhaustive list of either of these things.  I asked for this list over 6 months ago and still haven’t received anything that is even close to what we need (I have been promised it many times, most recently I have been told we will get it in February….we will see).  It has turned selling these products  into a trial and error game.

Unfortunately it doesn’t end there.

A few weeks ago we sold a set of “Army, Black Knights” scrubs and when I sent the order in I was told they had just terminated carrying that product (we weren’t told).

One of our first customers from OCTOBER, just recently reached out to me and said they never received the Stanford scrubs they ordered.  I contacted my new account rep and sure enough the package had been returned to them because it was lacking an Apt #….It was returned over 4 Months ago and they failed to contact me so I could alleviate the problem and reach out to my customer to let them know about the issue.

Two weeks ago we had a client order a UGa scrubs and wanted the rush delivered.  I called my rep and asked if we could do it (we paid the rush shipping charges etc) he said no problem.  5 Days later I get a call from the client and they have yet to arrive.  I called my rep and he found the scrubs sitting in a “ready to ship” pile that they had been in for 5 days.  They promised to rush them out that day.  4 days later I get another call from the client, and the scrubs he received didn’t have the logo on them, they were just blank scrubs.

The list goes on.  I would guess that  1/2 of the orders I have taken for this company have been mis-managed in some way.  This makes us look really bad.

I don’t know where my breaking point is with them, but I think I am close.  It is a lot of trouble to sign a manufacturer and then get their scrubs available for sale on scrubadoo.com.  Which makes it very difficult for me to cut the ties.

I haven’t done anything yet, but we may be close.

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Entrepreneurship….A Test of Patience

We have been live for about three weeks now and these three weeks have been the most agonizing weeks I have experienced thus far in my quest to start a successful company.

Up until this point every second I worked had a very definitive result and pushed us closer to our goal of launching.  All my work was directed towards getting the website live, getting us to the point where we could finally start bringing in revenue.  In the very early stages I could see, track, and measure my effectiveness and progress.  The last three weeks, not so much.  It has become incredibly difficult to see what, if any, progress I am making with my sales and marketing strategy.  Things are no longer just in my hands.  People need to start buying from you.  They now have the power.

When you get to the point we are at now, you can work your butt off and see minimal results.  Then you start questioning everything you have done.  Why aren’t clicks converting to sales?  Why aren’t we driving more traffic to the site?  We are asking for feedback, if people aren’t happy why don’t they tell us?  All of these thoughts will inevitably go through your head at some point.  It becomes difficult to motivate and persevere.

What is the saying…Rome wasn’t built in a day?  As much as you want to say “forget that” you need to keep perspective.  These questions your asking yourself aren’t a bad thing (I think you should be constantly evolving) but you need to stay confident.  Entrepreneurship is the most difficult undertaking I have ever experienced.  It is surprisingly lonely, everyone is constantly questioning you, your decisions, and your company.  If you don’t have thick skin and a natural confidence you can easily be flattened by the pressure and criticism.

You just have to keep pushing on, lean on those few people who support you or who have been through it before.  You are doing something that A) very few people will ever have the balls to do, and B) Something that you should be passionate about.

I recently read a great article.  Check it out here:

http://www.centernetworks.com/your-startup-sucks

-Brett

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Get Things in Writing

I realize that this statement may seem extremely obvious but I have already made this mistake at least once.  I thought I had been pretty good about making sure I have at the very least an email trail for everything I do.  This included contracts with suppliers, the outsourcing we have done for web development, or agreements with employees.

The Story goes like this:

We planned on using one primary supplier for our scrubraisers campaign.  I set up our account with the company for scrubadoo.com and was assigned an account manager, Andy.  I was able to negotiate a bulk deal for their products that would allow us to use them as the primary supplier for scrubraisers.  I wrote about all of this in a blog a few weeks ago here: http://www.scrubadoo.com/blog/?p=137.

Well I did all of those negotiations in phone conversations with Andy and I did not realize that he had not sent an email or any follow up paper trail.  Two weeks ago I sent him a message to try to negotiate similar bulk discounts for some of the other products that they offer.  I did not receive a response for several days.  When I did it was from a new sales rep.  Andy had left the company.

There was no record of the deal that Andy and I had agreed upon.  My new contact’s first offer was a a deal that is not going to work for our scrubraisers projects.  I pushed back and I am still waiting on them to come back to me with something that will work for both of us.  Needless to say it is no fun being in limbo on this, nor do I want to set up a new supplier for scrubraisers.

Hopefully this will all work out for everyone and we can continue to move forward with this supplier.  I have certainly learned a lesson here that I hopefully won’t have to learn again.  You never know what is gong on with your suppliers so it is always better to be safe than sorry.

-Brett

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Technical Integration Communication Rant

Even the title of this blog is confusing.  So, what I’ve realized in this digital age is that nobody speaks the same language anymore.  As a marketer, I care about what the customer wants and speak in terms of the customer’s wants, needs and experience.  But in order to give them the experience they’re looking for, I need to pull together several different technical capabilities to make that happen.  For example, we want our returns process to be seamless, so we’re working with UPS and X-cart (our shopping cart software) to make that happen.  The trouble is, everything is automated or over email nowadays, so getting the technical people to talk to each other is next to impossible!  And although I was a Computer Science major in college, I’m not exactly the right person to be passing highly technical messages between UPS and X-cart’s technical teams.  I think the solution is to get them on the phone together, which some way I will figure out how to do.  However, companies offering technical solutions need to work on their ability to integrate with other technology providers in a way that works for THEIR customers, ME!

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Detail-Oriented

So, I’ve known for a long time now that I’m not very detail-oriented.  I’m more of a big-picture person.  Only when forced do I really make sure I cross all my Ts and dot all my Is.  My goal in life is to get to the point where I don’t have to be detail-oriented – where that’s other people’s jobs!  Sadly, when you’re one of two employees in a business, BOTH of you need to be detail-oriented.

I was reminded of this the hard way.  I found out the other day that the website development we paid for did not include everything I thought it did.  When we paid for a 3-page website, I thought that included three different pages.  In fact, it includes the programming of three separate pages, but only the design of one!  In other words, all three pages had to look the same – they could have different content, but the design had to be identical (templated).  Lesson learned.  Now we’re going to have to pay extra money to get the website to look the way we want.  Definitely worth the investment, but disappointing to our short-term budget.

Had I read all my emails and contracts closely, I would have realized all of this, but I didn’t, so I didn’t.  Luckily, we would have still gone with the same company anyways even if we had we known the additional costs, but somehow it’s worse finding out about additional costs later in the process.  And I hate being wrong :)

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